Wonder Up

WONDER UP COLOR is a professional hair dye that meets new market demands, expanding the range of services offered in salons and the profitability of coloring. It is the ideal coloring solution for all women, offering the possibility to change hair color at any time, as needed, desired, or, why not, seasonally. Changing color is simple and safe because it does not alter the hair cuticle. WONDER UP COLOR respects the natural structure of the hair and provides excellent shine; its revolutionary formula unleashes the creativity of every colorist, allowing for the creation of unique and multifaceted looks. The innovative Oil/Gel technology — simple, fast, and versatile — ensures unlimited and customizable color results, making it easy to change style. The special formula is ideally suited for the most sensitive scalps and guarantees a healthy, vibrant look for the hair.